Task 5 - How did you attract/address your audience?

After we decided on our target demographic we needed to develop research into ways we would attract them. The fact we were dealing with males between the ages of 16-25, we needed to appeal to the male themes that would cause them to be instinctually responsive.

We decided these themes would revolve around the two themes that are connected to the central interests of males. Women and Violence.

In our piece we used our female antagonist to attract a wider male audience. The stereotypical charactaristics of our actress proved to be the most common attraction to our demographic. Our female antagonists blonde hair and "banging body" (as quoted by a male viewer) are features that would undoubtable cause a rise in interest for the demographic, as opposed to having a 70 year old woman jogging down the street.



We decided another central theme was violence. We can see from our piece that we merge the two instinctually attractive male themes and blur them to become one theme. The violence is being inflicted on the female antagonist. However the type of violence as well, is also what appeals to the male demographic. From the screen grabs below we can see how the violence is used to appeal to our audience. The fact that the male is viewed in shots that cause him to look powerful appeal to the male ego.