Task 3 - What kind of Media institution might distribute your media product and why?

Through group discussion and debate, through out the development of our piece, we decided it was imperative that our group agreed on the kind of financial backing and institution that would produce and have interest in our film concept. This decision was so important because the choice sets up the initial outlines and ideas of the target demographic and the stylistic approach for the film. A high budget film, due to the exceptional amount of money being filtered through production, would have to appeal to a very large age group and most likely both genders. However, an independent film is not produced to ensure an impressive fiscal return; it is produced to create an impressive narrative that appeals to the set demographic.

In saying this, I would assume that our media product would be of low production values, and the type of Production Company that would back our work would be that of a smaller more personalized group of investors that would sustain the low budget production of our small concept thriller. The likely hood of appeal to a higher budget run film production company would be very minimal due to the reminiscence that our thriller dwells within. It is very much based on the successful work of other great, iconic directors and their classic horror iconography. Therefore, we would have to pull on more artistically supportive investors - those who support the idea and those who are interested in more independent film making. The lack of CGI affects panoramic views and a smaller, unknown cast would definitely define our production as small independent institutional media production. However, the in-depth development of meaning and character based story line would undoubtedly categorize our production as an independent film production.

Upon analysis of the “The British Independent Film Awards” website, we are presented with various different financial backers. The benefactors of 2009 include companies from Film London, to MAC cosmetics, to Soho House London. From this analysis I have come to conclude that in order to produce a low budget independent film, one must seek various different forms of financial support. Unlike cash rich production company investors, in Hollywood – Independent media must seek their monetary means through various and unique sources of support.

This, therefore, links neatly to the work on our Independent Horror film. We must, as a group, look at decisions upon who we want to invest in our work, represent our product and furthermore attach our name too.

Task 2 - How does your product represent particular social groups?

It is apparent from the construction of social stereotypes within our piece that the correlation with particular social groups would be prevailent. Intially the concept of attaching a social group to our product was difficult because our media product was aimed to appeal to wide range of male viewers. However, upon deaper relfection it became apparent that there are two main social groups that are represented with in our piece.

The Vulnerable Female

From the above screen grab we can see that the traditional vulnerability and physical weakness of a female is used to exploit the emotions and fears of women watching this piece. When the youth of a girl is taken advantage of, it is more likely to be relatable to the female audience. The common media of news and newspapers uses this technique frequently to attach soical occurances to social groups.

The Powerful Male

Furthermore we are presented with 2 powerful male figures. In the patriarchy that we exist within today the development of power within a male character is something that is a very successful technique to attract a male audience. Furthermore the steroetypes that exist in our product, not only relate to the power of a man but also the nationalities that would charactaristically be considered as "criminals".

Evaluation Task 1 - In what ways does your media product use, develope or challenge forms and conventions of real media product?

Conventions

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